This paper discusses the methodology for conducting a demographic and psychographic study of online buying behaviour. The factors is an essential aspect market research that can provide insights into consumer such involves several steps, including defining problem objectives, developing questions hypotheses, selecting sample, survey instrument, pretesting survey, collecting data, analysing inte...

Many consumers often collect the related product information before shopping, for price negotiating and accordingly purchasing the product if the negotiation is successfully executed. Therefore, the online auction gradually becomes the important mean of the consumer shopping behavior. In this paper, the Zaltman Metaphor Elicitation Technique (ZMET) is proposed to construct the integrated mental...

this study attempts to identify and evaluate the factors affecting excessive buying that is of high interests theoretically and practically. at first some scales will be developed based on past researches and existing classifications to represent the logical and conceptual varieties in buying excessively. then, psychometric properties of the scales are tested by analyzing the factors confirming...

Dynamic pricing mechanisms occur on the Internet when buyers and sellers negotiate the final transaction price for the exchange of goods or services. These mechanisms are used in online auctions (e.g., eBay.com, uBid.com) and name-your-own-price (Priceline.com) formats, for example. The current research studies the dynamics of one instance of dynamic pricing -group-buying discounts -used by Mob...

Market research data are utilized to examine the use of changes in shopping behavior and changes in the quality of goods purchased as methods of mitigating the effects of the 2002 Argentine financial crisis. Although the total quantity and real value of goods purchased fell during the crisis, consumers are found to be spending more days shopping. This increase in shopping frequency occurs throu...

Group buying organizations (GBO) have recently stepped up their well-established practice of employing super-low prices combined with limited product and service supply in a short transaction time span as means exerting pressure on consumers. The purpose this research is to 1) identify define three types that are triggered by online group-buying (OGB) promotions, 2) examine the effects these co...

The recent growth of Internet retail (e-retail) has attracted a great deal of attention in the academic literature and popular press. The future of e-retail is of interest for intellectual and practical reasons. Intellectually, e-retail provides nice opportunities to examine consumer and firm behavior. Practically, e-retail could have significant effects on the economy. It has grown steadily at...

There is convincing evidence that the Internet has lowered the prices paid by some consumers in established industries, for example, term life insurance and car retailing. However, current research does not reveal much about how using the Internet lowers prices. This paper answers this question for the auto retailing industry. We use direct measures of search behavior and consumer characteristi...

abstraCt This chapter reports research concerning privacy, risk perceptions, and online behavior intentions on a sample of expert household end users. Findings include identification of (1) an e-privacy typology, consisting of " privacy aware, " " privacy suspicious, " and " privacy active " types, and (2) an e-privacy hierarchy of effects. Results suggest the presence of a privacy hierarchy of...