In the Internet environment, electronic word-of mouth plays an important role in affecting consumers’ attitude toward product and service. However, there exists a widespread situation that consumers may receive two-sidedness e-WOM (An e-WOM has both positive and negative message about the same object), and past research has shown that gender differences and situational involvement affect consum...

background: sentinel lymph node biopsy (slnb) has replaced axillary lymph node dissection (alnd) in early breast cancer patients as the first line surgical approach to axillary nodes. further dissection is performed only when sln is involved by tumor cells. however, in a significant proportion of patients, non-sentinel nodes are still not involved and axillary dissection has no additional thera...


 The paper aims to examine the role of localness a sports celebrity and level product involvement in mediated impact perceived quality on relationship between celebrity’s credibility consumers’ purchase intention developing economy. A total 253 respondents participated an experiment including 2 celebrities (global vs national) and2 (high low) levels. study determined that had both direct ...

non-hodgkin lymphoma usually presents with generalized lymphadenopathy, but it can also involve any part of the human body. lymphomatous involvement of muscles is a rare presentation and has been reported to occur in only 1.1% in non-hodgkin lymphoma. here we, present a 32 year-old iranian man with primary involvement of spleen, bone, bone marrow and muscle, mimicking soft tissue sarcoma; core ...

Thyroid is a rare localization for hydatid cyst. Although the incidence of hydatid cyst is high in this geographic area, we have had only two cases of thyroid involvement in the last 10 years in Ghaem medical center in Mashhad.

Introduction: Involvement of the salivary glands in tuberculosis is rare, even in countries where tuberculosis is endemic. It can occur by systemic dissemination from a distant focus or, less commonly, as primary involvement. This article focuses on its myriad clinical presentations that pose a diagnostic challenge to the clinician. We discuss the schema of investigations required to confirm t...