The Web is an important health information dissemination channel. Potential benefits cannot materialize unless online health information services are accepted and used by consumers. This study develops a research model by integrating the health belief model (HBM) and extended valence framework to explain user acceptance (behavioral intentions). We collected data from a sample of 703 university ...

Consumer-to-Consumer (C2C) e-marketplaces cannot survive without participations from both a large number of buyers and sellers. Prior research on trust in e-commerce is mainly conducted from the buyers’ perspective. Combined with TAM constructs, this research explores the relative impacts of trust in terms of trust in market-maker and institution-based trust, and risk on individual’s transactio...

With the rise of electronic commerce, traditional ways of distributing pharmaceuticals have been supplemented by online pharmacies. However, as the online environment offers further opportunities for fraudulent suppliers, there are also dangers associated with the purchase of drugs online (Arruñada 2004). For example, a consumer's health might be jeopardized by counterfeit medications bought on...

Consumer's attitude toward mobile advertising has drawn lots of attention for a long time. Previous studies verified and emphasized that consumer’s attitude toward mobile advertising is significantly affected by the perceived entertainment, informativeness and credibility of an advertisement which affect the way consumers evaluate it. However, the general attitude toward how advertising manifes...

The purpose of the research conducted for this thesis was to investigate perceptions of responsibility and blame for rising levels of consumer debt in the UK, focusing on two key stakeholder groups often associated with the issues relating to consumer debt: individual borrowers and consumer credit lenders. Research was conducted with these stakeholders; debtors represented the individual borrow...

Panel cointegration analysis is used to examine the links between customer satisfaction and its antecedents as well as satisfaction and consumer voice and loyalty for four firms in the limited service restaurant sector. The results suggest satisfaction and perceived value continually move to maintain a stable balance between perceived quality, expectations, perceived value, and satisfaction. Lo...

Abstract This study analyzes the degree to which conspicuous consumption motives, environmental concern, perceived consumer effectiveness, trust in sustainable clothing brands, and greenwashing trigger purchase of clothing. The theoretical framework was tested with a representative online sample Australian population ( N = 600). Results showed that all proposed antecedents have positive relatio...

This research identifies and portrays the under-researched segment of sustainable fashion consumers, drawing a comparison with average consumers in Spain, defines drivers barriers for consumption, further contributing to attitude-behaviour gap literature. Based on sample 1,063 respondents 23 focus group participants, following Theory Planned Behaviour, results indicate that lack trust companies...

This paper takes the potential release of online transaction market size as the starting point of research, and discusses how Chinese consumer perceived risks influence online payment willingness. This study divides consumer perceived risks of online payment into eight dimensions: Economic risk, Functional risk, Private risk, Security risk, Time risk, Service risk, Psychological risk and Social...

The rise of online shopping has gradually changed consumer behavior. Not only does it offer convenient shopping with a variety of products, but also allows quick price comparisons and fast access to product information. Though it has developed rapidly in recent years, it is still perceived immature due to risks. This study is to explore the differences between the perceived risks and risk reduc...