This study tested a model of enjoyment of video games focused on three important predictors; interactivity, realism and spatial presence. In a large, randomized experiment (N = 257), players of traditional console games were compared with their counterparts playing on mobile devices. The hypothesized model included perceived interactivity, perceived reality and spatial presence, with enjoyment ...

With the continuous development of Internet economy, short video on has an increasing influence consumption behavior teenagers. How to help teenagers correctly grasp become a hot issue in society. Live marketing is new network mode, which combines characteristics previous marketing, community and event can make brand, users, transactions communities coherent. As product technology, live webcast...

In direct competition between national brands of consumer packaged goods (CPG), one brand often has a large local share advantage over the other despite that the products are similar. I present an explanation for these large and persistent advantages in the context of local competition on perceived quality or brand image. The main result of the analysis is a relation between varying degrees of ...

Does price have anything to do with Wine? The consumer priceperceived quality has always been used by consumers when they gauge the quality of a product or service. Three propositions are developed which show how the consumer uses the price-perceived quality in the wine industry. For all types of wines, there will be attributes like ratings, brand name and word of mouth that will affect the pur...

This paper investigates determinants of individual use of social network sites (SNSs). It introduces a new construct, Perceived Sociability of Use (PSOU), to explain the use of such computer mediated communication applications. Based on a field study of 113 Facebook users it shows that PSOU in the sense of maintaining social contacts is a significant predictor of Perceived Benefits (PB), Percei...

Brand equity and trust are consistently the most important antecedents to both behavioral attitudinal forms of customer loyalty (Taylor et al., 2004). Accounting service refers a that offers bookkeeping, accounting, reporting in alignment with local international accounting regulations. These services possess unique qualities, necessitating providers establish themselves as reputable entities. ...