The aim of the present study was to gain a better understanding of the content characteristics that make online consumer reviews a useful source of consumer information. To this end, we content analyzed reviews of experience and search products posted on Amazon.com (N = 400). The insights derived from this content analysis were linked with the proportion of ‘useful’ votes that reviews received ...

The impact of examination software on student attitudes was investigated. The Technology Acceptance Model (TAM) provides the theoretical foundations for studying the completion of examination on student laptop computers. The model applies TAM to link both faculty and technical support for the examination software to student attitudes towards the software, while it is mediated by the perceived u...

background: nutritional education is a necessity in diabetic patients to better control of the disease. the aim of this study was to determine the effectiveness of educational programs to promote nutritional knowledge in type ii diabetes patients using the health belief model (hbm). methods: this was a quasi-experimental study which was performed among type ii diabetic patients referred to rura...

Mobile Learning (m-learning) is quickly spreading in many regions of the world. However, research addressing the driving factors for m-learning adoption is lacking. This study proposes a revised TAM by integrating perceived long-term usefulness and personal innovativeness. The adoption model was found to explain 60.8 percent of m-learning intentions based on 209 completed questionnaires. Percei...