This paper studies the effects of psychological, individual, product strategy, and situational factors on the impulse purchase behavior of customers in all Refah stores located in Tehran. The paper uses Betty and Ferrell Model to set forward and to test 4 hypothesis. All four hypothesis were confirmed. The results indicated that the selected factors had impact on the impulse behavior of the con...

This paper studies the effects of psychological, individual, product strategy, and situational factors on the impulse purchase behavior of customers in all Refah stores located in Tehran. The paper uses Betty and Ferrell Model to set forward and to test 4 hypothesis. All four hypothesis were confirmed. The results indicated that the selected factors had impact on the impulse behavior of the con...

the present research is conducted to show that organizations can use wiki to attract customers' purchase intention inside the e-commerce context. considering the relation between wiki and ecommerce for crm, this research tries to explore the characteristics such as perceived risk, customer experience, knowledge sharing culture, trust and knowledge sharing in wiki tool impact on purchase in...

In this paper, we examine how different ranking and personalization mechanisms on product search engines influence consumer online search and purchase behavior. To investigate these effects, we combine archival data analysis with randomized field experiments. Our archival data analysis is based on a unique dataset containing approximately 1 million online sessions from Travelocity over a 3-mont...

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Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/about/terms.html. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your perso...

A growing body of empirical literature finds that consumers are relatively limited in how much they search over product characteristics. We assemble a dataset of search and purchase behavior from eBay to quantify the returns, and thus implied costs, to consumer search on the internet. The extensive nature of the eBay data allows us to examine a rich and detailed set of questions related to sear...

online end user trust and consumer behavior research. Online shopping has grown steadily in popularity in recent years as online and hybrid retailers offer an attractive Internet-based service to customers, such as Internet-only deals and shipping discounts. Even though there have been many research endeavors to explain online end user trust and consumer behavior, one of the main questions is h...

The Malaysian government had consistently revived its campaign for “Buy Malaysian Goods” from time to time. The purpose of the campaign is to remind consumers to be ethnocentric and patriotic when purchasing product and services. This is necessary to ensure high demand for local products and services compared to foreign products. However, the decline of domestic investment in 2012 has triggered...