the product trial is a significant marketing tool for the formation of brand image, attitude toward the product, and behavioral intentions. the aim of this research was to investigate the effect of the promotion of free sport services on arousal and future intention of consumers in advertisement. research method was the 3×2 between subjects quasi-experiment factorial design. the statistical pop...

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health promotion approach is utilized to address the prevention, management and early intervention for stress management and also to promote positive mental and psychological health. stress affects everyone and must be managed effectively to reduce its chronic and deleterious effects this study consists of two sections: in first section the principals of health promotion in different human exis...

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1 Department of Health Services, Health Promotion Research Center, University of Washington, Seattle, WA, USA 2 Department of Biobehavioral Nursing and Health Systems, Health Promotion Research Center, University of Washington, Seattle, WA, USA 3 Center for Health Promotion and Disease Prevention, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA 4 School of Nutrition and Health...

To review and analyze the scope of practice of health promotion services and draft standards of quality indicators for higher education communities, the American College Health Association (ACHA) initiated a Task Force on Health Promotion in Higher Education in May 1996. Members of the task force developed a National Survey on Health Promotion and Education in Institutions of Higher Education a...

The purpose of this study is to examinewhether exercising of self-control improves creativity. Previous studies have indicated that promotion focus increases creativity; therefore, in Experiment 1, it had to be verified that exercising self-control could improve individual’s promotion focus. After confirming exercising self-control could improve promotion focus, it might indicate that exercisin...

Promotion can stimulate consumer’s unplanned buying which is regarded as the main source of sales growth, however, it may increase consumer’s planned buying shortfall as well. On one hand, online scarce promotion more significantly influences consumer’s unplanned buying and planned buying shortfall; On the other hand, frequent and continuing online promotion weakens its marginal performance. Un...

Our research investigated whether promotion concerns with advancement and prevention concerns with security related to moral beliefs and political ideology. Study 1 found that chronic prevention and promotion focus had opposite relations to binding foundation endorsement (as measured by the Moral Foundations Questionnaire), that is, positive for prevention and negative for promotion, and opposi...