Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promotion mix dan brand trust terhadap keputusan konsumen pada produk indi Home di wilayah Ciputat. Metode dalam deskriptif kuantitatif dengan menggunakan regresi linier berganda, tahapan uji asumsi klasik (normalitas data, multikolinearitas heteroskedastisitas), koefisien determinasi, analisis berganda signifikan (t F). Hasil menunjuk...

Questions remain about how we can initiate use of vasectomy and other underutilized birth-control methods for men over contraception medication women. This paper’s analysis sex promotion in Nigeria, utilizing the indicators continually featured extant literature, uncovers result masculinization marketing use. People are projected to change their conceptive activities decelerate populace increas...

Serayu Kopi is a food and beverage business that sells beverages, especially those made from coffee. was founded in 2017 with vision to become cafe serves high quality drinks local ingredients. Currently, has 18 employees support its operational activities. facing problem where there very significant decline sales 2020. This because the promotional mix not been maximized achieve targets. The au...

The problem faced by Indonesia is the protein intake still from grains and plant-based food based on data BPS March 2020 Susenas 30,91% consumed food. Based consumer market opportunity, CAMELIFE a company that create Sport Supplement product in form of Whey Protein supplement, helps customers fulfill their daily needs for protein. With feature offered Instagram using as main platform to promote...

Pasar elektronik (e-marketplace) memberikan paradigma baru bagi setiap organisasi bisnis dalam mengelola usahanya, termasuk UMKM pangan. Identifikasi perubahan yang diperlukan pada traditional marketing mix (4P) menjadi kebutuhan untuk membangun model sesuai relationship di e-marketplace. Penelitian ini bertujuan mengetahui pengaruh e-marketing (product, price, place, promotion) terhadap tingka...