In this study, the protection motivation theory (PMT) was used to investigate factors influencing self-reported willingness donate and actual donations conserve endangered bird species. The PMT extended include sociodemographic (gender, age, education, income), as well knowledge about attitudes toward birds. Data were collected in Germany through an online questionnaire (N = 579, MAge 49.15, SD...

The authors found the behavioral factors that influence the organization members' compliance with the information security policy in organizations on the basis of neutralization theory, Theory of planned behavior, and protection motivation theory. Depending on the theory of planned behavior, members' attitudes towards compliance, as well as normative belief and self-efficacy, were believed to d...

“Ugly food” refers to agricultural products that are discarded because their appearance is not attractive, even though nutritional content unaffected. In this study, protection motivation theory (PMT) was applied analyze whether an individual’s awareness of food waste problems affects “ugly purchase intention. Hence, the relationships between problems, threat appraisal (severity and vulnerabili...