This work focuses on the study of femvertising advertising strategy. It references feminist theories and theory psychological reactance to understand impact Mexican female consumers' purchase intention. A mixed methodology was applied, with a content analysis reception questionnaire (N=666) consumers. The results show higher intention lower in consumers spots. main conclusion is that implementa...

The outbreak of the COVID-19 pandemic has impacted tourism industry worldwide. This study examines relationships among potential tourists’ emotional states, psychological resilience, and their travel intention to a national forest park in context COVID-19. It also investigates moderating effect gender. Kanas National Forest Park on northwestern border China was chosen as research case. survey q...

This study aimed to evaluate the effects of psychological intervention and psychological plus drug intervention on smoking cessation among male smokers with single chronic diseases.A total of 509 male smokers were divided into psychological group (n = 290) and psychological plus drugs (n = 219) groups according to their will. The physicians provided free individual counseling and follow-up inte...

Social commerce is an emerging platform that entails different social features to attract the attention of online consumers. Borrowing insights from psychological contract theory, this study examines characteristics platforms, such as interactivity and rating reviews influence consumers’ purchase intentions. An survey 430 consumers was conducted on a popular site in China. Partial least squar...

Whereas defending victims can put an end to school bullying incidents, few witnesses engage in such behavior. This study aimed explore the intention defend among distinct witness profiles based on behavioral and psychological characteristics. Within framework of theory planned behavior, we measured intentions, attitudes, subjective norms, perceived control victims, past reactions 276 middle stu...

The introduction of Apple Pay in Korea is bringing about changes the mobile payment service market. Mobile services are rapidly growing worldwide, gaining popularity among users as a convenient and easy method with proliferation smartphones apps. advantages contactless payments have been highly highlighted during COVID-19 pandemic, leading to an increase usage. Additionally, new technologies su...