Public relations essentially include communication between people and its human component is what scientists have always found interesting. Moreover, in the modern virtual world, they are gaining importance developing a completely new dimension. This comes as consequence of increasing usage technology social networking sites, with both individuals organizations becoming more visible digital env...

BACKGROUND Vaccination programs often organize subsidies and public relations in order to obtain high uptake rates and coverage. However, effects of subsidies and public relations have not been studied well in the literature. In this study, the demand function of pneumococcal vaccination among the elderly in Japan is estimated, incorporating effects of public relations and subsidy. METHODS Us...

This paper describes the management of public relations following an outbreak of multidrug resistant TB at a London hospital. Eight patients were involved, all of the secondary cases occurred in HIV seropositive patients, and three cases died. The paper describes how the the Incident Committee undertook to recall contacts of the cases for screening, inform the general practitioners of all of th...

In today's dynamic environment characterised by higher advertising costs and lower efficiency of advertising, corporations are relying more and more on public relations (PR). We present new Internet technologies that can greatly improve corporations' relations such as RSS feeds, blogs and podcasts. We have also conducted a thorough analysis of 50 largest world corporations' web sites. We presen...