internet is integrated into nearly all aspects of activities including businesses. it is a medium that can be accessed anywhere. the advancement of internet has contributed to the development of electronic commerce and trust has been suggested in the literature to play an essential role in the development of e-commerce. lately, e-commerce has also taken placed in a new platform, social networki...

Investments in protective measures involve an initial immediate cost in exchange for a stream of potential benefits accruing over time in the form of reduced expected losses. This paper describes two studies in which individuals were asked both to make choices and indicate the maximum amount they were willing to pay (WTP) for such protective measures. By varying the number of years that the mea...

According to diffusion theory, opinion leaders play an important role in the diffusion of new technologies through interpersonal communication with potential adopters. This study investigates the role and utility of opinion leadership in photovoltaic (PV) system diffusion. Specifically, the study proposes, examines, and considers the implications of the hypothesis that there is a positive relat...

In some, but not all, contexts, respondents to stated preference valuation studies state a willingness to pay (WTP) higher than what lab or field experiments indicate is the actual amount they would pay. However, several ex ante survey design strategies and ex post calibration techniques can be used to minimize or eliminate hypothetical bias. This article reviews and presents evidence on the ef...

a r t i c l e i n f o Peck and Shu (2009) found that touching a product causes greater endowment effect. We seek to replicate and extend this finding to the case that whether touching a product consumers have just bought may increase the willingness to pay (WTP) for warranty. Loss aversion, the tendency to prefer avoiding losses over obtaining equivalent monetary gains, often explains product w...

BACKGROUND The incidence of reported adolescent and adult pertussis continues to rise in the United States. Acellular pertussis vaccines for adolescents and adults have been developed and may be available soon for use in the U.S. Our objectives were: (1) to describe patient valuations of pertussis disease and vaccination; and (2) to compare valuations for short-term and long-term health states ...

Environmental valuation techniques can be successfully used to estimate the social costs of noise annoyance experienced by households. A Contingent Valuation (CV) survey of 600 households affected by noise in two Norwegian communities found a mean willingness-to-pay (WTP) of about 120 euro/household/year for a public program that would reduce transportation and community noise. The program woul...

Due to the mixed empirical evidence bearing on the economic determinants, beliefs have been at the center of attention of research into preferences for income redistribution. We elicit preferences for income redistribution through a Discrete Choice Experiment performed in 2008 in Switzerland and relate them to several behavioral determinants, in particular to religious beliefs. Estimated margin...

Potentially unwanted programs (PUP) such as adware and rogueware, while not outright malicious, exhibit intrusive behavior that generates user complaints and makes security vendors flag them as undesirable. PUP has been little studied in the research literature despite recent indications that its prevalence may have surpassed that of malware. In this work we perform the first systematic study o...

This article presents an estimate of the benefits of reducing crime using the contingent-valuation (CV) method. We focus on gun violence, a crime of growing policy concern in America. Our data come from a national survey in which we ask respondents referendum-type questions that elicit their willingness-to-pay (WTP) to reduce gun violence by 30%. We estimate that the public’s WTP to reduce gun ...