This study examines the influence of children aged 10-12 at different stages of purchase decisions and the effect of gender role orientation on a child’s involvement. The research findings are based on 101 GB families and show children to be highly involved in all stages of decision making for casual clothes and school packed lunches for themselves including the final stage. In terms of GRO, ch...

The relationship between online customer reviews (OCRs) and marketing performance measures has drawn significant attention recently. However, such a relationship has not yet been fully understood due to the complex nature of the problem, such as the impact of OCRs on the internal factors affecting customer decisions involving many issues, which have not been well analysed. Therefore, the purpos...

Consumers’ purchase decisions are increasingly influenced by user-generated online reviews. Accordingly, there has been growing concern about the potential for posting deceptive opinion spam— fictitious reviews that have been deliberately written to sound authentic, to deceive the reader. In this paper, we explore generalized approaches for identifying online deceptive opinion spam based on a n...

Based on 60,000 books (approx. 2m purchase decisions) from Amazon.de, we analyze the interplay of four e-tailers' communication practices – presenting product networks (recommendation systems), social features (eWOM, i.e. user-generated content), free trial, and vivid content – and demonstrate how they vary in effectiveness for influencing consumers’ purchase decisions online. Additionally, lit...

Farmers’ decisions about how much crop insurance to buy are not generally consistent with either expected profit or utility maximization. They do not pick coverage levels that maximize expected subsidy nor do they demand full insurance coverage. In addition, the absolute size ...

With the rapid development of the Internet and e-commerce, the Internet has become an important channel for consumers to purchase goods. Because online shopping has characteristics of virtual and remote presence, consumers take greater psychological risks while they purchase online and they will make more cautious purchasing decisions. So they build their confidence and reduce the perceived ris...

With the rapid development of the Internet and e-commerce, the Internet has become an important channel for consumers to purchase goods. Because online shopping has characteristics of virtual and remote presence, consumers take greater psychological risks while they purchase online and they will make more cautious purchasing decisions. So they build their confidence and reduce the perceived ris...

This paper explores the role of fairness in consumer financial decisions. Specifically, we investigate how consumers’ perceptions of fairness for financial products can influence their willingness to purchase those products. In doing so, we also consider why perceptions of fairness for financial decisions are different from fairness concerns for other types of consumer products. We also explore...

The level of need and costs of obtaining long-term care (LTC) during retired life require that planning for it is an integral part of retirement planning. In this paper, we divide retirement planning into two phases, pre-retirement and post-retirement. On the basis of four interrelated models for health evolution, wealth evolution, LTC insurance premium and coverage, and LTC cost structure, a f...

A look at how industrial customers make purchase decisions. Understanding why and how customers make purchase decisions is vital to maximizing profitable sales, developing new products, growing companies and developing predic-tive sales models. Many sales managers and salespeople have prescribed rules of thumb or rubrics that detect and analyze " buying signals, " but these are rarely tested an...