Live-streaming e-commerce has boosted the marketing vitality and possibilities of green agricultural products. However, academic research on this emerging method remains insufficient. To fill literature gap, paper examines whether live-streaming gained consumers’ trust strengthened their intention to purchase On basis a review, in paper, we establish an evaluation system for which includes info...

With the rapid development of food technology and packaging industry, frequent contact safety issues. This paper uses questionnaire survey method to obtain related data methods such as multivariate ordered Logistic model explore relationship between material customers' purchasing intention. It is found that consumers are short knowledge about packaging. Education level, knowledge, perceived ris...