Package design has long been of interest to researchers since it is known to have an extrinsic impact on visual 'attention grabbing' (Pieters and Warlop, 1999) and perception of quality and quantity. A unique package for a product (shape, color and materials) gives marketers a definite advantage in the market place (Sherwood, 1999). It has been noted that brands often differentiate themselves b...

Purchases are driven by consumers' product preferences and price considerations. Using caloric vestibular stimulation (CVS), we investigated the role of vestibular-affective circuits in purchase decision-making. CVS is an effective noninvasive brain stimulation method, which activates vestibular and overlapping emotional circuits (e.g., the insular cortex and the anterior cingulate cortex (ACC)...

Information quality (IQ) plays a critical role in ecommerce consumers’ purchase decisions, and product-related user-generated content (PUGC) is an increasingly important source of information. Nevertheless, vendors currently do not take full advantage of PUGC since PUGC is mainly used for evaluation purposes. Integrating PUGC into earlier phases of the purchase-decision process might be promisi...

This study provides an empirical test of the relationship between Temporal Orientation (including Past-, Present-, and Future-Orientation) and the personal hedonist dimension of Consumer Innovativeness in the case of the purchase of a durable good. The review of the literature on the concepts of Temporal Orientation and purchase Innovativeness leads to the three following hypotheses: purchase I...