Marketing research has identified several benefits of dynamic pricing strategies in the retail industry. However, today’s retailers are limited to apply them in real-time to customer needs as corresponding pricing services provided by smart product infrastructures have not been adopted so far. In addition, dynamic pricing strategies rely on a business service ecosystem of retailers, suppliers, ...

The Marketing in Australia of Infant Formula: Manufacturers’ and Importers’ Agreement (MAIF) prevents manufacturers and importers from advertising infant formula. However, toddler milks, which share brand identities with infant formula, are advertised freely; and recent research suggests consumers fail to distinguish between advertising for infant formula and for toddler milk. This study examin...

Radio is an ideal media for marketing fast moving consumer goods because it can reach wide targeted listener demographics in urban habitat. A large number of people listen to radio while commuting in urban areas and respond to the broadcast of various commercial messages. This study aims at analyzing the impact of radio advertisements on urban commuters towards buying behavior in retail stores ...

Nine markets in the Southern Region of Malawi were studied. The prices of 79 separate purchases were compared for market type, species, form of preservation, total length, distance of retail market from the capture fishery of origin, and distance of retail market from the main commercial center of Blantyre. Interviews with retailers and consumers were conducted to help interpret price data and ...

The decline of shopping streets and the rise of shopping malls have been major trends in European retailing for decades. So far, research has failed to investigate this shift of agglomeration format (AF) patronage from a marketing perspective, including the consumers’ point of view. This paper presents a theoretical comparison of generic similarities and conceptual differences between shopping ...

Academic research has made an enormous contribution to applied problem solving in the areas of retail planning and marketing. The aim of this paper is to review the changing methodologies used in store location research beginning with the work on simple checklist and analogue techniques in the 1960s. The arrival of geographical information systems (GIS) heralded the start of a second phase of w...

Amid growing competition, retailers are increasingly interested in more effective aisle and display management strategies. These strategies involve placements of product categories in aisles and displays within each store to facilitate greater sales affinity (demand attraction) between categories to improve the store’s share of customer wallet. The authors investigate the effects of aisle and d...

The growing size and importance of service sector industries in the U.S. economy raises questions about the suitability of the current environmental management system to deal with perhaps a changing set of environmental concerns. This paper analyzes the environmental impacts associated with the activities undertaken and influenced by two service sector industries—foodservice (e.g., restaurants)...

On January 1, 2012, the law of 12 May 2011 on the reimbursement of medicines, food products of special nutritional purpose and medicinal products, intended to tighten up the reimbursement system, came into force in Poland. The new legislative act has significantly altered the previous principles of retail marketing of products subject to publicly financed reimbursement. First of all, the prices...

Product Bundling and offering products to customers is of critical importance in retail marketing. In general, product bundling and offering products to customers involves two main issues, namely identification of product taste according to demography and product evaluation and selection to increase sales. The former helps to identify, analyze and understand customer needs according to the demo...