a r t i c l e i n f o The paper studies a two-echelon supply chain comprising one manufacturer and two competing retailers with advertising cost dependent demand. The manufacturer acts as the Stackelberg leader who specifies wholesale price for each retailer. The two retailers compete with each other in advertising and they have different sales costs. The manufacturer uses one of the following ...

Relatively few retailers include metrics such as product returns in their customer selection and optimal resource allocation algorithms when measuring and maximizing customer value. Even when they do include this metric, increases in product return behavior are usually considered merely an economic cost that needs to be managed by decreasing the marketing resource allocations toward the custome...

Supply chains are formed out of complex interactions amongst several enterprises whose aim is to produce and transport goods so that customer desired products are sold at various retail outlets. Computing the total average cycle time for customer orders entering such a complex network of systems is an important exercise. In this paper, we present analytical models for evaluating the average lea...

building retailer equity increases revenue and profitability by insulating retailers from competitors. store image is the basis of retailer equity, but extant literature offers little in sight in to the empirical research which takes store image dimensions as antecedents of retailer equity. this paper establishes a theoretical and empirical basis that shows the impact of selected store image di...

Implementing e-business systems on supply chains has been predicted to lead to closer inter-organisational (IO) relationships. Adopting a qualitative and exploratory approach, we conducted a preliminary interview study and a comparative case study that sought to surface more specifically the underlying dynamics of how e-business systems affect IO relationships. In total we conducted 75 intervie...

Assortment planning is the process in which a retailer selects a product line to offer to customers and is a key determinant of a retailer’s profit. We consider the assortment planning problem using a locational choice model for customer product selection and allow for both horizontal and vertical product differentiation. When the distribution of customer preference is unimodal, the optimal sol...

Customer reviews are increasingly available online for a wide range of products and services. They supplement other information provided by electronic storefronts such as product descriptions, reviews from experts, and personalized advice generated by automated recommendation systems. While researchers have demonstrated the benefits of the presence of customer reviews to an online retailer, a l...

This research highlights the importance of retailer-consumer identity congruence – match between retail brand and consumers’ identity. Retailers can leverage to forge meaningful consumer-brand relationships which will result in enhanced engagement, loyalty, willingness pay. The paper discusses how creative merchandise offerings innovative merchandising strategies contribute creation a unique fa...

Strong brand equity is important for any business. Although the concept of has been studied in various fields, its analysis not as extensive retail sector. On other hand, engagement gaining more importance recent times. Customer an increasingly relevant and researched topic. However, studies that relate this to trade are common. The present work aims analyze effect on different components equit...