نتایج جستجو برای: retailer segmentation

تعداد نتایج: 69528  

2008
Nanda Kumar Suresh Radhakrishnan Ram Rao

We model a supply chain consisting of a national brand manufacturer and an independent manufacturer, both of whom are potential suppliers of store brand to a single retailer. The retailer serves two customer segments – a quality sensitive segment (high type) and a price sensitive (low type) segment. The retailer serves these two segments by targeting the national and store brands to the quality...

2010
Donghan Liang Gang Li Jie Gao Linyan Sun Xinyu Sun

We consider a supply chain system with a risk-neutral manufacturer as the leader and a risk-averse retailer as the follower in the environment with uncertain demand. At the beginning of the game, the manufacturer makes investment on promotion effort and then the retailer decides his ordering quantity before demand realization. The analysis of equilibrium strategies of this Stackelberg game indi...

Journal: :Decision Support Systems 2012
Jianheng Zhou Xia Zhao Ling Xue Vidyaranya Gargeya

When an innovative product is introduced into the market, consumers are often uncertain about the product value. Over time they may learn the value of product. This paper studies the impact of consumer learning on the firms' marketing efforts and revenue sharing strategies in a supply chain that sells an innovative product to consumers over multiple periods. Both the supplier and the retailer c...

Journal: :Manufacturing & Service Operations Management 2006
Terry A. Taylor

A fundamental decision for any manufacturer is when to sell to a downstream retailer. A manufacturer can sell either early, i.e., well in advance of the selling season, or late, i.e., close to the selling season. This paper examines the impact of information asymmetry, retailer sales effort, and contract type on the manufacturer’s sale-timing decision. We find that if information is symmetric, ...

2015
Mohammad M. Fazel-Zarandi Oded Berman Dmitry Krass

This paper attempts to provide an explanation for a long-standing observation in supply chain management: while our models typically show that simple contracts cannot induce credible forecast sharing between different parties within the supply chain, why do firms often use them in practice, and exchange information through unverifiable communication (“cheap talk”)? We address this question usin...

Journal: :CoRR 2015
Chong Huang Lalitha Sankar Anand D. Sarwate

Businesses (retailers) often wish to offer personalized advertisements (coupons) to individuals (consumers), but run the risk of strong reactions from consumers who want a customized shopping experience but feel their privacy has been violated. Existing models for privacy such as differential privacy or information theory try to quantify privacy risk but do not capture the subjective experience...

Journal: :European Journal of Operational Research 2007
Yung-Fu Huang

The main purpose of this paper is to investigate the optimal retailer’s replenishment decisions under two levels of trade credit policy within the economic production quantity (EPQ) framework. We assume that the supplier would offer the retailer a delay period and the retailer also adopts the trade credit policy to stimulate his/her customer demand to develop the retailer’s replenishment model ...

Journal: :JORS 2013
Sanjeev Swami Janat Shah

Environmental consciousness has become increasingly important in everyday life and business practice. The effort to reduce the impact of business activities on the environment has been labelled as green supply chain management. Any major greening project would require efforts on the part of the entire supply chain. However, very few studies have addressed the issue of coordinating the green sup...

2013
Shyanika W. Rose Allison E. Myers Heather D’Angelo Kurt M. Ribisl

INTRODUCTION The Family Smoking Prevention and Tobacco Control Act regulates the sales and marketing of tobacco products in the United States; poor adherence by tobacco retailers may reduce the effectiveness of the Act's provisions. The objectives of this study were 1) to assess whether and to which provisions retailers were adherent and 2) to examine differences in adherence by county, retaile...

2007
Yung-Fu Huang Chih-Sung Lai Maw-Liann Shyu Jingshan Li

The main purpose of this paper wants to investigate the optimal retailer’s lot-sizing policy with two warehouses under partially permissible delay in payments within the economic order quantity (EOQ) framework. In this paper, we want to extend that fully permissible delay in payments to the supplier would offer the retailer partially permissible delay in payments. That is, the retailer must mak...

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