Gambling warning messages have been shown to lead to prevention and modification of risk-taking behaviors. Laboratory studies have shown messages can increase a player's knowledge about gambling specific risks, modify their gambling-related cognitive distortions, and even change play. In the present laboratory study, participants were randomly assigned to a winning or losing slot machine gambli...

Marketing managers can increase shareholder value by structuring a customer portfolio to reduce the vulnerability and volatility of cash flows. This article demonstrates how financial portfolio theory provides an organizing framework for (1) diagnosing the variability in a customer portfolio, (2) assessing the complementarity/similarity of market segments, (3) exploring market segment weights i...

In information technology era, databases are known asone of the most valuable resources for organizations, especially usedin database marketing. Customer Equity is a key concept in DatabaseMarketing which integrates customer acquisition, retention and development.From the perspective of customer equity, customers are theprimary source of both current and future cash-flows. Customer equitymodels...

In the competitive world especially in enterprises market maintaining valuable customers is becoming a difficult task. one situation losing customer like decrease profits for telecom industry growth, another cost of acquiring new much higher than retaining existing customers, this critical industries should focus on customers. This project will analyze data which was collected as open dataset a...

In an intelligent automation ecosystem, namely in the context of Robotic Process Automation, there is a need to review development and operation processes practices, combine competences from these two areas with common good necessary for any organization or security team. It that quality, efficiency, profitability become possible. The elaboration guidelines best practices application DevSecOps ...

this study examined the impact of emotion on customer service and service output deals. the main objective of this study was to investigate the impact of physical environment and social services, the excitement, satisfaction and behavioral intentions of customers and ultimately service outputs. the study of the physical environment has two dimensions and design of physical and social environmen...

Reputation risk as one of the most important risks in any competitive industry and market should be considered before all the risks of the enterprise which also affects other risks. This research aims to review and manage reputation risk in the framework of enterprise risk management. Considering the importance of the subject and lack of available studies in this field, the innovation of presen...

the purpose of this research is to explore the relationship between after sales service quality and customer satisfaction in informatics services corporation. based on available literature review and guidance of professors and expert people, after sales service elements were identified, which are contact, responsiveness, personnel efficiency, system/product efficiency, system availability, cust...