The modern marketing-oriented concept is the outcome of different philosophies which prevailed, from time to time in the marketing management domain. In the present marketing-oriented stage, which ultimately results in customer-orientation, companies give importance to customers’needs and wants. However, there are still few firms who emphasise on selling products irrespective of the fact that w...

The ability to ascertain the extent of product sale fluctuations for each store and locality is indispensable to inventory management. This study analyzed POS data from 158 convenience stores in Kawasaki City, Kanagawa Prefecture, Japan and found a power scaling law between the mean and standard deviation of product sales quantities for several product categories. For the statistical domains of...

E-business software solutions allow the integration of intra and inter firm business processes; it involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners.According to the empirical analysis, we can get that there exist a long-term equilibri...

A good promotional strategy encompasses advertising, sales promotion, public relations, and personal selling in order to communicate with their present and potential consumers (Kotler, 1994). Because they have been shown to have a significant sales impact, sales promotions are majorly employed in businesses. Application of consumer sales promotions in product management requires debate over its...

This study uses a hedonic property price function to estimate the effects of flood hazards on residential property values. The study utilizes data from over 8,000 single-family residential home sales in Pitt County, North Carolina between 1992 and 2002. This area experienced significant flooding from Hurricane Floyd in September 1999. Results show that a house located within a floodplain has a ...

Vendors that foster their customer relationships via internal sales agents can choose from a broad range of customer relationship management systems. Independent sales agencies on the other hand do not have such a choice. The results from two studies presented in this paper indicate that these sales agencies would benefit from mobile applications with end-to-end multi-vendor support. Especially...

We study the joint inventory and sales effort management problems of a retailer in a broad context and investigate the optimal policies for a single item, periodic-review system. In each period, the demand is uncertain depending on the sales effort level exerted by the retailer, which incurs an associated cost. The retailer’s objective is to find a joint optimal inventory replenishment and sale...