On a shopping trip to a supermarket a customer may purchase a product in a given category and, if so, buys a particular brand. A previous paper by the authors models the brand choice part of this process. A multinomial logit model describes the selection of brand and size given that the customer makes a category purchase. Explanatory variables include store actions, such as price and promotion,...

The business development of dental clinics in the city Bandung is growing rapidly along with public awareness importance health. There has been a decrease income at due to pandemic last two years and similar competition, so researchers want help find out what variables influence people's decisions choosing clinic. This research aimed examining effect sales promotion, lifestyle, price discount o...

The current generation prefers sweet foods, one of which is donuts are easy to find in malls. Various kinds donut shops spread across Indonesia, sales J.CO Donuts & Coffee always occupy the first position based on Top Brand Award data. This study aims examine relationship between perceived value and price repurchase intentions through mediation consumer satisfaction moderated by promotion. ...

This study aims to analyze the effect of sales promotion, perceived usefulness and ease use interest in using shopeepay e-wallet Singaperbangsa Karawang University students. uses a descriptive verification approach with quantitative methods, help Microsoft Excel SPSS software. Data collection this was carried out by distributing questionnaires via google form. The population were all students 2...