Software agents help automate a variety of tasks including those involved in buying and selling products over the Internet. This paper surveys several of these agent-mediated electronic commerce systems by describing their roles in the context of a Consumer Buying Behavior (CBB) model. The CBB model we present augments traditional marketing models with concepts from Software Agents research to ...

one of the ways of selling products is “direct selling”. the companies which use this method sell their products directly to end users just by their distributors’ intermediation. in this method, distributors retail sell the products out of a fixed commercial location. harmful effect of loading unsold products with distributors had legislators make companies buy-back those products. briefly, we ...

We study a dynamic buyer-seller problem in which the good is information and there are no property rights. The potential buyer is reluctant to pay for information whose value to him is uncertain, but the seller cannot credibly convey its value to the buyer without disclosing the information itself. Information comes as divisible hard evidence. We show how and why the seller can appropriate a su...

the primary focus of the present study is to review organization analysis models from the standpoint of marketing and to propose an appropriate model for information centers and entities. a detailed literature review is made concerning marketing concepts, principles and services with respect to information organizations. the second stage deals with review and study of information entities, thei...

Key Words: consumer responsiveness, mobile marketing/advertising, purchase decision, customization, Customerization Innovation creates marketing opportunities and challenges. Mobile advertising, an area of mobile commerce, is a form of advertising that targets users of handheld wireless devices such as mobile phones and PDAs. It can reach the target customers anywhere anytime. In order to promo...

This study aims to analyze the marketing mix applied on activities and obstacles onapplying mix, in addition analyzing that should be carried out by banana agroindustry of “Askha Jaya Keripik Lampung”. research was a case conducted January February 2020 at Bandar Lampung Industrial Chip Center which data analyzed qualitative descriptive analysis method. The results this showed Askha Agroindustr...

Marketing Communication becomes increasingly necessary in today’s competitive environment. It becomes mandatory for the banks to think seriously about how they can compete effectively with other financial institutions. This has led them to pay due importance to marketing communication strategies. Marketing Communication strategies perform two different functions i.e. attract the deposits on one...

Using soft sell will cause a more positive affective response than rational appeal or hard so that it can increase the level of buying interest, especially share. This study aims to analyze marketing communication strategy selling through Instagram social media in achieving millennial market The research method used this is qualitative descriptive method. type data data, which categorized into ...