A major shortcoming of current models of ideological prejudice is that although they can anticipate the direction of the association between participants' ideology and their prejudice against a range of target groups, they cannot predict the size of this association. I developed and tested models that can make specific size predictions for this association. A quantitative model that used the pe...

In this chapter I argue that in preindustrial societies where resources were difficult to monopolize and physical coercion was not an option, ideology provided a significant source of social power. This avenue toward social power was especially important in the prehispanic Andes, and the establishment and negotiation of that power was often through ritual feasting involving politically charged ...

This study investigated biased message processing of political satire in The Colbert Report and the influence of political ideology on perceptions of Stephen Colbert. Results indicate that political ideology influences biased processing of ambiguous political messages and source in late-night comedy. Using data from an experiment (N = 332), we found that individual-level political ideology sign...