More and more shopping sites implement membership level management strategies and provide customers with not only online review communities but also incentives to promote them to post their online reviews. However, whether these measures affect the results of online reviews and how they influence have not been studied yet. Based on the social exchange theory, we collect data of online reviews a...

Building a good simulation model can be a lot of work. We need to specify and model the system to be simulated, implement the model, collect data on the corresponding real system (if any), verify and validate the simulation system and run the simulation. In order to test different ideas, to learn about the system behavior in new situations and to make efficient decisions, decision makers need w...

A personalized product recommendation is an enabling mechanism to overcome information overload occurred when shopping in an Internet marketplace. Collaborative filtering has been known to be one of the most successful recommendation methods, but its application to e-commerce has exposed well-known limitations such as sparsity and scalability, which would lead to poor recommendations. This pape...

Through reviewing and comparing the current virtual shopping malls web sites integrated VR into E-commerce, this paper analyzed both the advantages and disadvantages of two kinds of methods for product presentation: 2D image based and 3D model based presentation method. Using the virtual shopping mall (EasyMall) as a showcase, we presented the architecture of the system and the development tech...