The purpose of this topic paper is to determine whether nonprofits can increase their fundraising capabilities by better managing donors’ social identities. nonprofit sector in the United States generated nearly $1.9 trillion gross output, estimated contribute 5.6% toward country’s $25.5 domestic product (GDP), and contributes immeasurable benefits society. industry continues face challenges as...

Abstract We investigate within a model of cultural transmission how policies or shocks that affect social diversity population cohesion and segregation. develop the concept ‘bridging identity’, an individual trait (i) positively affects utility in culturally diverse groups but is immaterial homogeneous (ii) fostered those born not groups. show medium levels immigration lead to higher bridging i...

This chapter reviews research on the group identity explanation of social influence, grounded in self-categorization theory, and contrasts it with other group-based explanations, including normative interdependence, network approaches, as well approaches to persuasion influence that background (identity) processes. Although review primarily discusses recent research, its focus also invites reap...