Injuries involving the head and neck represent a significant proportion of sportsrelated trauma incurred by youth athletes. Approximately 6.5 % of over 2.6 million children ≤ 19 years treated for sport and recreation-related injuries in an emergency department setting between 2001 and 2009 had sustained traumatic brain injuries or concussions [1]. In this chapter, we will review the history of ...

Tackling obesity has been a policy priority in England for more than 20 years. Two formal government strategies on obesity in 2008 and 2011 drew together a range of actions and developed new initiatives to fill perceived gaps. Today, a wide range of policies are in place, including support for breastfeeding and healthy weaning practices, nutritional standards in schools, restrictions on marketi...

Martínez JA, Martínez L. A stakeholder assessment of basketball player evaluation metrics. J. Hum. Sport Exerc. Vol. 6, No. 1, pp. 153-183, 2011. In this research we examined the opinions of basketball stakeholders regarding several questions of special interests to valuate players. Players, coaches, agents, journalists, editors, bloggers, researchers, analysts, fans and chairs participated in ...

I wanT To monITor my aThleTe buT where do I sTarT? Given the relationships among athlete workloads, injury and performance, athlete monitoring has become critical in the high-performance sporting environment. Sports medicine and science staff have a suite of monitoring tools available to track how much ‘work’ an athlete has performed, the response to that ‘work’ and whether the athlete is in a ...

Research dealing with the motives of sports tourists from a marketer’s perspective remains underdeveloped. This chapter describes the phenomenon of sports tourism and aspires to examine with an empirical study the motives of winter and summer sports tourists. The first sample (n=339) was comprised of active as well as passive summer sports tourists. The second sample (n=477) only focused on act...

This study investigates how an Ivy League school's football season ticket holders demonstrate their attachment and allegiance to the intercollegiate athletic product through the application of stakeholder theory as a marketing-based construct. This paper merges the tenets of stakeholder theory and the theoretical constructs of attachment and allegiance initially investigated in Covell (2004) to...

Objectives: To explore young people's perceptions of the factors that may normalise gambling, and their opinions about messages they see gambling in environments. Methods: An analysis qualitative data from a mixed methods study n=111 people aged 11–16 years Victoria, Australia. Questions investigated: i) normalisation sport; ii) impact advertising on people; iii) potential strategies to alert r...

Last year Cabinet moved forward on its intention to ban alcohol advertising by approving “The Control of Marketing of Alcoholic Beverages Bill”. This bill, now subject to a regulatory impact assessment (RIA), aims to help reduce alcohol-related harm and protect public health through limiting the public’s exposure to alcohol marketing by limiting advertising of alcohol products to points of sale...

In response to fast-growing and rapidly-changing markets, launching new products faster than competitors cannot only assist firms in acquiring larger market share but also reducing development lead time, significantly. However, owing to its intrinsically uncertain properties of managing NPD (new product development), manufacturing companies often struggle with the dilemma of increasing product ...

Sport marketing researchers have generally studied two types of satisfaction at sporting events: game satisfaction and service satisfaction. One gap in the literature is studying the two types together. A model of the relationships between service quality, core product quality, game and service satisfaction, and behavioral intentions is proposed and tested. Data were collected from spectators a...