Humans are unique in the animal world in the extent to which their day-to-day behavior is governed by a complex set of rules and principles commonly called norms. Norms delimit the bounds of proper behavior in a host of domains, providing an invisible web of normative structure embracing virtually all aspects of social life. People also find many norms to be deeply meaningful. Norms give rise t...

In the history of adoption research, subjective norm mostly remains as the unloved child, being significant in this analysis and not significant in that analysis. Already Davis et al. had to exclude subjective norm of the Technology Acceptance Model due to theoretical and measurement problems. Overall the results of subjective norm as an antecedent for behavioral intention in IS research are qu...

This study investigates factors affecting teachers’ intention to use the Zalo app–a social media with impressive users in Vietnam recent years. The extended technology acceptance model (TAM) involves subjective norms (SNs) (colleagues, managers, students, and parents) anxiety as precursors of user attitude well perceived ease (PEOU) usefulness (PU) key variables TAM was employed. 1,105 teachers...

This research is motivated by the increase in number of investors from 2019-2021. indicates that Indonesian people have become increasingly interested to invest cryptocurrencies while price cryptocurrency very volatile so it can be formulated this study what factors cause based on attitude, subjective norms and perceived behavioral control. aims determine effect behavioural control intention cr...

Despite increased effort from non-governmental organisations, academics and governments over recent decades, several threats continue to cause species declines and even extinctions. Resource use by a growing human population is a significant driver of biodiversity loss, so conservation scientists need to be interested in the factors that motivate human behaviour. Economic models have been appli...

The role of social norms in information transfer under ‘fundamental’ imperfect information is considered. Information about future events, often needed in economic activity, is inevitably imperfect, since there’s no way to check its correctness from our subjective viewpoint. The reason to be able to act well in spite of ‘fundamental’ imperfect information is that we have social systems availabl...