The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. Yet recent articles in the business press have described CRM implementation failures, and consequent company reluctance to invest in CRM. The potential for substantially improved customer relationship management, coupled with the high uncertainty surrounding failed implementation effort...

Mining of Customer data in an Automobile Industry using Clustering Techniques Archana Singh and Ajay Rana Amity University, Noida _________________________________________________________________________________________ Abstract— Customer Relationship Management (CRM) is a leading approach undertaken by the marketers in the process of retaining their customers. CRM approach is still new for the...

Cockpit/crew resource management (CRM) training within the military has grown rapidly despite the paucity of empirical data linking CRM to mission performance. CRM training objectives (and course content) are often too vague to allow meaningful training evaluation within the context of traditional transfer-of-training paradigms. A multimeasure methodology that exploits all sources ofarchival an...

Consumer/customer relationship management (CRM) can potentially influence business as it predicts changes in people’s perspectives, which could impact future sales. Accordingly, advancements Information Technology are under investigation to see their capabilities improve the work of CRM. Many prediction techniques, such Data Mining, Machine Learning (ML), and Deep (DL), were found be utilized w...

a r t i c l e i n f o This study investigated the influence of the completeness of CRM relational information processes on customer-based relational performance and profit performance. In addition, interaction orientation and CRM readiness were adopted as moderators on the relationship between CRM relational information processes and customer-based performance. Both qualitative and quantitative...

The answer to all these questions becomes more clear with the understanding of how CRM, BPM and MDM are converging. Social media and cloud solutions have moved the customer to the forefront, in a literal sense. Further, smartphones and tablet computers have redefined how employees interact with their organizations, customers and business partners. So, while each technology stack has its own ind...

the management philosophy, namely, customer relationship management (crm) has been widely accepted and successfully applied across a range of sectors. however, there has been very little research efforts in the field of crm in the construction industry. this paper provides a review of the crm philosophy and technology, and considers the implications benefits and challenges to construction organ...

Evidence suggests that small to medium sized enterprises (SMEs) have failed to capitalize on the Internet to facilitate the management of customer relations (e-CRM) and the creation of competitive advantage (Chen & Popovich, 2003; Geiger & Martin, 1999; McGowan et al., 2001; O’Toole, 2001). This is attributed to a lack of influence, time, finance and specialised knowledge, (Carson & Gilmore, 20...