With the rapid development of smart TV industry, a large number of TV programs have been available for meeting various user interests, which consequently raise a great demand of building personalized TV recommender systems. Indeed, a personalized TV recommender system can greatly help users to obtain their preferred programs and assist TV and channel providers to attract more audiences. While d...

Opinion There has been increasing interest in the field of medicine and in the social life of patients as well as health care providers in the realm of the media, namely, films and television shows. Table 1 lists some popular television series that are based on events germane to the medical field [1–7]. These shows constitute a genre in television, the ''medical drama. " A medical drama can be ...

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Television networks compete for both viewers and advertisers. Recent theoretical work has modeled the impact of viewers’ and advertisers’ network usage on the other group. Empirical work has not kept pace. I estimate viewer demand for television programs as a function of program characteristics, audience flow, day and time effects, and time given to advertising. I find audiences are highly resp...

In the current media ecosystem, television content is distributed through a variety of platforms (TDT, the Web, mobiles ...) providing a growing level of interactivity, which increases the connections of networks and programs with their audiences. Both public and commercial broadcasters are developing cross-media processes that enhance audience participation in a variety of ways. The networks p...

Given ongoing developments in the digital television industry, the consumption habits of consumers are substantially influenced by advertisements, which become the main revenue source for TV broadcasters. Therefore, the effective deployment of advertisements is necessary. Digital television is a thriving sector and the number of channels continues to increase, so that the various dimension info...

The days of surprise about actual election outcomes in the big data world are likely to be fewer in the years ahead, at least to those who may have access to such data. In this paper we highlight the potential for forecasting the Unites States presidential election outcomes at the state and county levels based solely on the data about viewership of television programs. A key consideration for r...

PURPOSE To analyze the television reports on the World Voice Day transmitted by Globo(r) TV. METHOD We researched television reports broadcasted by Globo(r) Network in regional television news programs from March 15 to April 20, 2013. For the data analysis, the Document Analysis technique was used. The analyzed variables were the following: location, broadcasting period, duration, interviewed...

With the rapid development of smart TV industry, a large number of TV programs have been available for meeting various user interests, which consequently raise a great demand of building personalized TV recommender systems. Indeed, a personalized TV recommender system can greatly help users to obtain their preferred programs and assist TV and channel providers to attract more audiences. While d...

The drinking behavior of 96 male normal drinking college students was assessed after they viewed a videotape of a popular prime-time television program complete with advertisements. Different versions of the videotape were used to evaluate the effects of a television program with and without alcohol scenes as crossed with the effects of three different types of advertisements (i.e., beer, nonal...