In this study, we combined the behavioral and objective approach in the field of empirical aesthetics. First, we studied the perception of beauty by investigating shifts in evaluation on perceived beauty of abstract artworks (Experiment 1). Because the participants showed heterogeneous individual preferences for the paintings, we divided them into seven clusters for the test. The experiment rev...

I recently made a big mistake: I tried to explain my theory of beauty to an art historian. “There are several levels of beauty,” I started to explain. “Surface beauty, which I call visceral; beauty in operation or behavioral; and beauty in depth, in meaning, and implication, which I call reflective. Visceral or surface beauty is biologically determined. Everyone,” I said, “is pretty much the sa...

Two studies considered the interplay between user-perceived usability (i.e., pragmatic attributes), hedonic attributes (e.g., stimulation, identification), goodness (i.e., satisfaction), and beauty of 4 different MP3-player skins. As long as beauty and goodness stress the subjective valuation of a product, both were related to each other. However, the nature of goodness and beauty was found to ...

background according to world health organization (who) estimation, more than half of all pharmaceutical products are inappropriately prescribed, distributed, and sold and more than half of all patients use the medicines prescribed for them incorrectly. as more than 40% of therapeutic costs are pharmaceutical costs, this implies a significant waste of health resources in the world. objectives t...