Given the fact that in professional literature on marketing, and especially segment of green (environmental) much more research is done written about B2C markets, this paper an attempt to explore procurement motives behaviour business customers during complex purchasing process, example several important thermotechnical devices, B2B market Vojvodina. The aims collect relevant data from through ...

This paper aimed to develop a useful Machine Learning (ML) model for detecting companies with lasting competitive advantages (companies’ moats) according their financial ratios in order improve the performance of investment portfolios. First, we computed belonging S&P 500. Subsequently, assessed stocks’ moats an evaluation defined between 0 and 5 each ratio. The sum all provided score 100 c...