introduction: medical tourism is currently accepted as a developing industry. it describes the act of leaving home for treatment and care abroad. there are several factors that influence choice of destination for patients in medical tourism. identification of these factors and prioritization according to importance weights could help international healthcare providers develop their marketing st...

Based on a model developed by the author on interregional branding, the growing of a regional brand focusing on managing and promoting niche tourism for the Irpinia region is suggested. The paper synthesizes a variety of theories and recommendations

A two stage approach to travel destination choice was developed based on the construct of an evoked set. The two stages were evolution of an evoked set from the awareness set; and destination selection from the evoked set. It was hypothesized at both stages that travel destination choice depends upon attitude toward each alternative. Attitude was operationalized as the difference between percei...

This article examines the development of Slovenian competitive identity over the past twenty years through marketing and political perspective. An inception and evolution of a destination brand is considered. The coincidence between the release of Slovenian new brand identities and decisive political steps Slovenia undertook between 1990 and 2007 is analysed in order to show a mutual interdepen...

A recurring theme in the tourism literature is how travelers and tourism businesses perceive the concept of diversity and uniqueness of attractions pinned to places called tourism destinations and respond to their perceptions. In this backdrop, the primary focus of this research is a reexamination of the unique selling proposition (USP) based tourism marketing practice that various Caribbean is...

There is growing evidence that customer satisfaction is a driving force behind firm’s business competitiveness and performance (Parasuraman et al., 1985, 1988; Zeithaml et al., 1996). This is absolutely true in the case of tourism, where there is a wide application of concepts, models and tools aimed to evaluate customer satisfaction. It is recognized in fact that, in order to identify the stre...

Branding of territories is growing rapidly as an approach used in the tourism sector to promote a tourist destination. The concept branding was borrowed from world mass market and actively number national destinations, however, at this stage its development, academic analysis value effectiveness use still not fully carried out. First all, role regional investigated, where brand personalization ...

This paper argues that tourism will become a major activity in a modern welfare state, which will have serious consequences for environmental sustainability. This issue calls for an assessment of the pros and cons of the ecological efficiency of tourism. We propose an overall efficiency indicator that comprises both a sustainable tourism index and an economic efficiency index. Based on a data s...

This article discusses the question of identity through the globalized emergence of tourism. Tourism is a result of an unavoidable cultural contact with positive and negative effects. A contact of two different identities, that of tourist and the host, can bring numerous changes to the local community, but can also affect the tourists’ interpretation of the destination. Here we can frequently e...

This paper reports on an innovative research study that utilised the enabling technologies of the internet and computerised content analysis to approach the measurement of destination image from a phenomenographic post-positivist perspective. In an online survey, respondents were asked to describe their image of one of seven case-study destinations that they had never visited before, in story f...