Purpose – This paper seeks to further our understanding of brand communities, and their role in brand co-creation, through empirical and theoretical contributions derived from researching the marketing dynamics operating within a successful but atypical form of brand community, Fairtrade Towns. Design/methodology/approach – The paper reflects a pragmatic application of Grounded Theory that capt...

OBJECTIVE In this study the changes in attitude of midwives towards their work following completion of the Maternal Care Manual of the Perinatal Education Programme (PEP), were determined. METHOD A prospective, controlled trial was performed in a study, and two control towns in a region where PEP had not previously been used. All midwives caring for pregnant women in the three towns were incl...

as the urban population increases in major cities of iran, many of them face different issues. in iran, new towns are built and located near cities to absorb their overflow population. golbahar new town was built near mashhad metropolis to reduce demographic, economic, social and physical problems of mashhad, but in practice considering its goals, the town has not been able to reduce the proble...

Excessive iodine intake can cause thyroid function disorders as can be caused by iodine deficiency. There are many people residing in areas with high iodine levels in drinking-water in China. The main aim of the present study was to map the geographical distribution of drinking-water with high iodine level in China and to determine the relationship between high iodine level in drinking-water an...

Recycling reduces the pollution associated with manufacturing new products, and also decreases the amount of money spent on landfills and acquiring raw materials. Despite the environmental and economic benefits, there is currently no legislation regulating recycling practices; it is up to individual towns to develop and enforce their recycling programs. This study examines factors affecting mun...

Identity has been a major factor in establishing and maintaining traditional forms of dwellings and settlements. Today this connection between people and place has been fragmented because of social, economic and technological forces. An examination of the hill town of Giove in 1987 revealed how twentieth century people can identify with places built long ago. The author's "reading" of Giove and...

Communities are being encouraged to develop locally based interventions to address environmental risk factors for obesity. Online public directories represent an affordable and easily accessible mechanism for mapping community food environments, but may have limited utility in rural areas. The primary aim of this study was to evaluate the efficacy of public directories vs rigorous onsite field ...

In this study we are documenting and comparing the economic and travel impacts of bypass roads in the United States and Israel on the towns near which they are constructed. Using historical research, on-site observations, interviews, surveys, and data analyses we consider the effects of bypasses on local and through traffic, travel patterns, development patterns, and the local urban economy in ...

We used two experiments to examine the influence of one's own attitude on the perception of group attitudes. In the first experiment, subjects viewed opinion statements, supposedly made by residents of two towns, on the issue of building a local nuclear power station. One town was large and had frequently occurring statements and the other was small with infrequently occurring statements; there...