Due to sheer volume of advertising stimuli and increasingly sophisticated consumer demands it’s not sufficient enough for marketers to build up a unique image of their brand. Even more they have to create a character behind their brand – a brand personality. Although the concept of brand personality is quite popular for existing brands across cultures the aim of this study is to address the res...

this comprehensive work explores the research performed inoptimization of the collection bin and in recycle bin location-allocation issues in solidwaste management. although the collection phase of solid waste management accountsfor a significant proportion of the municipal budget, it has attracted only limitedattention of the researchers. optimization of the collection bin and recycle bin loca...

Pixel advertising represents the placement of multiple pixel blocks on a banner for the purpose of advertising companies and their products. In this paper, we investigate how one can avoid product conflicts in the placement of pixel advertisements on a Web banner, while maximizing the overall banner revenue. Our solution for this problem is based on a product ontology that defines products and ...

We present a unified framework for designing and analyzing algorithms for online budgeted allocation problems (including online matching) and their generalization, the Online Generalized Assignment Problem (OnGAP). These problems have been intensively studied as models of how to allocate impressions for online advertising. In contrast to previous analyses of online budgeted allocation algorithm...

We investigate the optimal dynamic auction design for the display advertising industry. Currently, display advertising is sold through two markets side-by-side. In the traditional guaranteed market, the publisher commits to deliver a pre-specified number of impressions within a fixed time frame through a guaranteed contract. In the spot market, the publisher runs an auction to allocate the impr...