In an effort to cut through the tremendous clutter that exists in today’s advertising space, marketers have resorted to increasingly radical tactics to capture consumer attention. One such popular tactic uses explicit sexual images in advertising, even when the sexual image has little relevance to the advertised product. For example, a recent print ad campaign for Toyo Tires showed a nude femal...

Plus-sizing, or the fitting of larger diameter rims and lower profile tires to vehicles, continues to be a significant commercial force in the tire marketplace. When offering plus-size fitments to customers, many sellers simply offer “what fits” on a given vehicle. However, the various choices made by the seller, such as wheel width, wheel offset, inflation pressure, and so on, have the potenti...

We investigated the physicochemical characteristics of Aedes albopictus Skuse viz. breeding sites, by examining coconut shells, tires and plastic containers in a chikungunya affected area of Calicut, India. The study design was a cross-sectional ecological type. Thirty-four water samples were collected randomly from coconut shells, tires and plastic containers. The larvae were counted and the w...

tires represent a critical spare part in mines. there is a shortage of medium and large tires. in addition, with increased mining activities and the creation of new mines, the demand for tires has increased significantly. thus, it is particularly important for mining engineers to identify tire characteristics and correctly manage the spare part inventory. spare parts management is critical from...

During the period of the past five winters in Minnesota, we have witnessed a startling increase in the amount of surface wear in the wheel tracks on many pavements—both bituminous and Portland cement concrete. Previously when similar pronounced surface abrasion occurred it was generally related to some deficiency such as unfavorable con­ struction conditions or materials or mixture design that ...

In the decade since used tires were identified as the mode of introduction of Aedes albopictus to the United States, similar infestations have been reported from 10 other countries in the Americas and 2 in Europe. Millions of used tires are still being traded throughout the world and although a few governments have implemented inspection procedures to prevent further introductions, these are un...

Discarded vehicle tires are a common habitat for container mosquito larvae, although the environmental factors that may control their presence or abundance within a tire are largely unknown.We sampleddiscardedvehicle tires in six sites locatedwithin four counties of central Illinois during the spring and summer of 2006 to determine associations between a suite of environmental factors and commu...

Dengue fever is increasing in geographical range, spread by invasion of its vector mosquitoes. The trade in second-hand tires has been implicated as a factor in this process because they act as mobile reservoirs of mosquito eggs and larvae. Regional transportation of tires can create linkages between rural areas with dengue and disease-free urban areas, potentially giving rise to outbreaks even...

Tires equipped with sensors, the so-called "intelligent tires", can provide vital information for control systems, drivers and external users. In this research, tire dynamic strain characteristics in cornering conditions are collected and analysed in relation to the variation of tire working conditions, such as inflation pressure, rolling speed, vertical load and slip angle. An experimental tir...