Japan’s mobile phone market has been oligopolized by three incumbents who are seeking vertically integrated business models, which may prevent competitors from using platform layers to provide original services. We conduct two types of conjoint analysis to measure consumer-stated preferences and draw two main conclusions from the analyses. First, the average consumer is willing to pay more than...

Supply chains are already incorporating citizen/consumer demands for improved animal welfare, especially through product differentiation and the associated segmentation of markets. Nonetheless, the ability of the chain to deliver high(er) levels and standards of animal welfare is subject to two critical conditions: (a) the innovative and adaptive capacity of the chain to respond to society's de...

OBJECTIVE To examine parents' preferences and willingness-to-pay (WTP) for HPV vaccines. METHODS A discrete choice experiment (DCE) was used. Parents with at least one daughter aged 9-13 years residing in Songkhla province were asked to choose one alternative from each DCE choice set describing HPV vaccines by four attributes, including cervical cancer risk reduction, genital warts risk reduc...

River revitalization, also called river restoration, has been implemented globally to restore urban ecosystems that would benefit both the environment and local residents in various ways. The Hong Kong government attempting revitalize rivers; however, perception value of restoration have not assessed. With application a contingent valuation method, questionnaire survey was designed capture atti...

Background The prevention of disease burden and death through vaccination is one the most cost-effective methods. Even though Hepatitis B Virus (HBV) has significant public health problems in Ethiopia, there no compulsory HBV program for adults vaccine's market value was not yet estimated Ethiopia context. Therefore, this study aimed to assess willingness pay (WTP) vaccine its associated factor...

We investigate US consumers' willingness to pay for cotton apparel production and country of origin attributes. Using a choice-based conjoint experiment information treatments, we examine the preferences 727 shoppers attributes: fiber systems manufacture fiber. Random utility theory is basis survey's responses analysis estimate (WTP) values Choices made by consumers are modeled using mixed logi...

In contingent valuation (CV) surveys, there is often a proportion of individuals who are not willing to pay to obtain (avoid) an increase (decrease) in some attribute of a particular environmental public good. Some of these respondents might protest an aspect of the CV survey (e.g. payment vehicle) or the behavioral intention (i.e. willingness to pay, WTP) constituting the measure of economic v...

Purpose: Consumption of organic food among consumers in Saudi Arabia has increased recent times due to awareness health benefits food. The purpose this paper is estimate the average amount a consumer willing pay for fresh milk. Research Method: This used Double Bounded Dichotomous Choice (DBDC) model identify key determinants consumers’ willingness (WTP) Findings: results showed that product la...