The batik industry plays a role in the socio-cultural life of community so that this business can continue to grow and develop. This research was conducted at one shops engaged industry, namely Sari Amerta Batik Collection. It found there were problems regarding consumer buying intentions which allegedly influenced by several factors including promotion, e-wom, brand image. population is consum...

The word-of-mouth (WOM) marketing has been recognized to be the most credible and important marketing approach, especially when the social network websites have become an internet phenomenon. Previous studies have shown that the dispersion of WOM across various communities has significant positive impact on product adoption (Godes and Mayzlin, 2004). On the other hand, the homophily theory in s...

In this talk I will present several studies conducted at the AI Lab of the University of Arizona that aim to understand and predict market movements using text mining, breaking news, and social media. In “User-Generated Content on Social Media: Predicting New Product Market Success from Online Word-of-Mouth,” we explore the predictive validity of various text and sentiment measures of online WO...

Purpose Omnichannel consumers are more proactive, engage in longer shopping journeys and share their experiences. However, postpurchase behavioral responses remain understudied. This paper aims to examine how a seamless omnichannel environment can contribute optimal experience (flow state) the subsequent impact on likelihood of generating mixed (positive negative) word mouth (WOM). Design/metho...

The development of technology that continues to grow, one which is easy internet access enables people information from various sources, including social media. Nowadays, media not only used privately, but also companies and even government. One them, the tourism sector in role media, especially Instagram, recognized as most appropriate promotional for travelers Indonesia. Activities held on wi...

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh electronic word of mouth (e-WOM) terhadap niat beli dengan menggunakan citra merek sebagai variabel mediasi. masker Axis-y Mugwort Pore objek penelitian. Metode penelitian teknik kuantitatif dan populasi adalah konsumen yang aplikasi TikTok. Purposive sampling digunakan oleh peneliti strategi non-probability sampling. Jumlah sampel 14...

a r t i c l e i n f o Keywords: Opinion leader Electronic word-of-mouth Online user reviews Marketing communication It has become increasingly important for companies to utilize electronic word of mouth (eWOM) in their marketing campaigns for desired product sales. Identifying key eWOM disseminators among consumers is a challenge for companies. WOM is an interpersonal communication in which a s...

Many firms and individuals have been publishing data and services on the Web. It is necessary to develop advanced technology facilitating the use of Web data and services and to understand what impacts on firms and individuals would be. This thesis, composed of three essays, aims to explore (1) what technology could be developed to facilitate using Web data and services, and (2) what theoretica...

This study aims to determine the effect of service quality, E-WOM, and perceived value on customer satisfaction Bakauheni-Palembang Toll Road. uses quantitative methods. Data collection technique using a survey method with an instrument in form questionnaire. The sample this amounted 200 respondents who have used Road at least twice last year. Use SPSS 22 version Lisrel 8.8 SEM (Structural Equa...