While several sources tout the superiority of word-of-mouth over traditional marketing communication techniques, it still remains unclear how to measure word-of-mouth and how to compare its relative effectiveness in improving long-term performance. Internet social networking sites offer an attractive opportunity to study word-of-mouth due to their consistent and efficient tracking of electronic...

Word-of-mouth (WOM) is recognized as an effective communication channel among consumers. The Internet provides consumers with richer sales information and more online associates than do brick-and-mortar stores but makes complex the assessment of the shaping of electronic WOM (eWOM) intention and return on eWOM. Thus, we will conduct two experiments to examine the shaping of eWOM intention and r...

The recent growth of internet applications on hospitality and tourism provokes on-line consumer comments and reviews. Many researchers and practitioners have named this enormous potential as “e-WOM (electronic word of mouth)”. Travel comments are important experiential information for the potential travellers. Many researches have been conducted to analyse the effects of e-WOM on hotel consumer...

This paper examines customer perceived value as one of the most important marketing concepts in business markets and its mediating role between corporate reputation and word of mouth. Corporate reputation represents an intangible asset for the company and its positive influence on customer value has been widely researched. Additionally, reputation is usually related with the concept of word of ...

In this paper, we concentrate on WOM coding for writing equal-bit information twice (WOM2E). We studied the definition and coding solution of WOM2E. We encoded information via a codeword table and found that WOM2E achieved a better WOM-rate. However, the codeword table for large WOM2E cells is difficult to determine. We also introduced the coding sum rate to define the WOM2E efficiency. The sum...

Residents’ voluntary word-of-mouth (WOM), especially positive WOM, is scarcely investigated. Since different human–place relationship factors influence residents’ further understanding of how residents evaluate the place affects their behaviors essential. Using PLS-based structural equation modeling, this study investigates linkages between self-congruity, satisfaction, engagement, expectations...

Future developments in AI and robotics, brain interfaces, the Internet and virtual and augmented reality, will make possible new types of integration of humans and machines which will change how we think, learn and live. This paper uses a story about a future scenario involving systems of this kind to respond to crises and disasters to explore the possibilities of collective intelligence and co...