نتایج جستجو برای: word of mouth advertising

تعداد نتایج: 21175700  

2002
Elaine M. Huang Michael A. Terry Elizabeth D. Mynatt Kent Lyons Alan Chen

Word-of-mouth is a persuasive but error-prone and unreliable mode of communicating personally relevant event information in a university environment. In this paper we present a design, early prototype, and the results of preliminary usability tests for Augmented Word-of-mouth Exchange (AWE), a portable system that models and enhances word-of-mouth communications. AWE simulates word-of-mouth exc...

Journal: :JABE (Journal of Applied Business and Economic) 2019

Journal: :Public Communication Review 2012

Journal: :International Journal of Business and Management 2011

2014
Jie Feng Purushottam Papatla

We investigate the relative effects of intrinsic and extrinsic motivators on online consumer word of mouth. Specifically, we examine how the influence of product satisfaction – an intrinsic motivator – compares to three extrinsic motivators, i.e., product life cycle stage, product attributes and expert opinions, in stimulating electronic word of mouth. We also examine the roles of different typ...

Journal: :Journal of Economics & Management 2022

Aim/purpose – The main objective of this research is to investigate the relationship between service quality and customer loyalty moderating effect positive word- -of-mouth on in hospitality sector, North Central Nigeria. Design/methodology/approach adopted a quantitative technique. Data were collected through survey technique Statistical Package for Social Science (SPSS) version 25.0 was used ...

Journal: :The Quarterly Journal of Economics 1995

Journal: :Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) 2015

Journal: :The Journal of applied psychology 2009
Greet Van Hoye Filip Lievens

To advance knowledge of word-of-mouth as a company-independent recruitment source, this study draws on conceptualizations of word-of-mouth in the marketing literature. The sample consisted of 612 potential applicants targeted by the Belgian Defense. Consistent with the recipient-source framework, time spent receiving positive word-of-mouth was determined by the traits of the recipient (extraver...

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