Hidden-city ticket is an interesting airline ticket pricing phenomenon. It occurs when an itinerary connecting at an intermediate city is less expensive than a ticket from the origin to the intermediate city. In such a case, passengers traveling to the intermediate city have an incentive to pretend to be traveling to the final destination, deplane at the connection point and forgo the unused po...

As the field of employee branding has begun to unfold, more and more executives have become interested in how this process can help them achieve a competitive advantage for their organizations. This article explains how employee branding works and how it can be utilized to position the organization in the minds of customers, employees, and other stakeholders. A contextual analysis of its use as...

The Crew Reserve Assignment Problem (CRAP) considers the assignment of the crew members to a set of reserve activities covering all the scheduled flights in order to ensure a continuous plan so that operations costs are minimized while its solution must meet hard constraints resulting from the safety regulations of Civil Aviation as well as from the airlines internal agreements. The problem con...

During the COVID-19 pandemic period, all airlines experienced a severe impact and route operating cost is very susceptible to of flight duration aviation fuel prices. This paper analyzes operation performance Beibu Gulf (low airline company) with data envelopment analysis CCR model in pre-COVID-19 period. Under domestic vigorous promotion tourism development people's huge demand for travel, mai...

With respect to the importance of commercial alliances in airline hypercompetitive environment, partner performance evaluation is a critical matter before making any decision about partnership. In this article, utilizing Fuzzy theory, a hybrid airline evaluation model is developed in a way that all airline performance strategic dimensions are considered, as well as, it can deal with qualitative...

Measuring and improving the efficiency of organizations, as one of the most important parts of the organization's performance evaluation and a tool to control it, is a contemplative issue in order to survive and advance in the area of competition. Transportation is also a key element in the growth and development of countries that creates an unbreakable link among the various sections of the ec...

This teaching case tells the story of the rebirth of CRM at KLM Royal Dutch Airlines since 2002 and its successful liftoff during 2003, for which KLM received Gartner’s 2004 CRM Excellence Award. The Award presents a natural moment of reflection on past CRM achievements and future plans. The case allows us to (1) dissect a CRM success story, that contrasts nicely with many of the CRM horror sto...

The purpose of this study is to conduct topic modeling and sentiment analysis on the posts Skytrax (airlinequality.com), where there are many interests participation people who have used or willing use it for airlines. gathering at make better choices using actual experiences other customers experienced Online reviews written by with experience airlines in Asia were collected. data collected on...