The purpose of this study was to examine and analyze the effect marketing mix elements which include product (X1), price (X2), place (X3), promotion (X4), people (X5), process (X6), physical evidence (X7). overall (simultaneous) on student's decision choose Bogor Unity IBI campus. This uses primary data through a survey 97 active Unit students in even semester 2019/2020 academic year. collected...

The relevance of transactional and relational marketing variables in relational exchanges is now well established in the marketing literature. However, the knowledge about their relative effectiveness and their optimal mix over time remains very sparse. An analytical model is proposed to help determine optimal decision rules for transactional and relational marketing efforts. Some of the main r...

Purpose: This paper evaluates the connections between art and marketing in order to develop enhanced insight into how art and the art world can inform marketing theory and practice. Design/Methodology/Approach: An in-depth analysis of a wide range of relevant literatures is carried out in order to heighten our understanding of art as a way of knowing within the marketing discipline. A range of ...

Instagram is not just for sharing information, but also a means of communicating and interacting online to do business marketing. So this study aims explain analyze the use STP (Segmenting, Targeting, Positioning) marketing mix (Marketing mix) in through application at Medina Kalisat Shop. This uses qualitative research with descriptive methods. From results analysis that has been carried out, ...