Previous research has found that introverts' performance on complex cognitive tasks is more negatively affected by distracters, e.g. music and background television, than extraverts' performance. This study extended previous research by examining whether background noise would be as distracting as music. In the presence of silence, background garage music and office noise, 38 introverts and 38 ...

This study aims to replicate the irrelevant speech effect (ISE) in a local context and, more important, is the first to directly investigate if musical information can reduce impairments imposed by the ISE on a serial word recall task. Thirty-five undergraduates from the National University of Singapore performed serial recall on 10 word lists. The lists were presented under 5 auditory conditio...

the historical background of the dastgāh concept, and the process through which it replaced the maqām system, still remains a major question in the history of persian music. it is usually vaguely assumed that both concepts of the dastgāh and the radīf were introduced to persian music during the qajar era. the present paper is a first attempt to shed light on the issue through a historical music...

background: despite the development of pediatric post-operative pain management and use of analgesic/narcotic drugs, post-operative pain remains as a common problem. some studies suggested, the most effective approach to controlling immediate post-operative pain may include a combination of drug agents and non-drug methods. the aim of this study was to investigate the effect of music therapy on...

music is a social phenomenon that is in conjunction with many aspects of human beings’ life today. in recent years, some forms of music have become widespread that are not from indigenous origins. indeed, these are new forms that challenge iranian cultural values. meanwhile, youth are the main consumers of these forms of music. because many of youth who are heavy consumers of music are living i...

Store atmospheres are inherently multisensory and constitute an important driver of consumer behaviour. The research suggests that background music (as one element the atmosphere) can influence preference choice. However, findings have been inconsistent as far how influences people’s preferences for healthy vs. indulgent foods is concerned. By considering different genres, food types, tastes/fl...