The notion that less productive marine planktonic communities tend to be heterotrophic was tested by synthesizing reported estimates of the relationships between the net community production or community respiration and gross primary production (GPP), allowing calculation of the threshold GPP separating less productive, heterotrophic communities from more productive, autotrophic ones. A total o...

The branding strategy for a firm reflects the number and nature of common or distinctive brand elements applied to the different products sold by the firm. The often asked important questions include which brand elements can be applied to which products and what is the nature of new and existing brand elements that are to be applied to new products. One critical area that intersects several suc...

The issue of family violence in Indigenous communities across Australia has been described at various times over the past decade as a ‘national emergency’, ‘Australia’s Tsunami’, and a ‘national disgrace’ (Howard 2007; Lawrence 2002; Bamblett et al. 2002). It is not a ‘new’ issue: state commissioned inquiries and government reports, particularly since 1999, have found that Indigenous communitie...

Although research into consumer participation in online brand communities has grown in recent years, still little is known about how membership in a Facebook brand community is related to brand loyalty. This study tests the direct and indirect effects of brand community engagement, electronic word-of-mouth (eWOM) intention, and community promotion behavior on attitudinal loyalty, repurchase int...

Past research has suggested that developing CSR linked brands is a complex activity that needs to consider the social issues being addressed as well as multiple facets of organisational activities. This paper proposes that organisational activities need to be considered at four different levels – corporate brand, product/line brands, location/functional activities and supply chain issues. The f...

The use of social media inside an organisation is receiving increased attention and many commentators are optimistic about its potential benefits. This paper contributes to understanding the nature of the phenomenon and evaluates Enterprise Social Media, using the lens of intellectual capital theory. A number of important advantages are apparent and it is clear that these increase as the organi...

Background. Through years of spectator interaction, historical moments, heroic performances, and the creation of traditions or rituals, these established teams are excellent examples of brand communities. For newly introduced teams, these elements are likely to be in short supply and many of them struggle to build a community around their sport team. Objectives. This study explored brand co...

In this paper, we model brand associations as associative networks. Although the idea of brand associative networks is weU accepted, rarely are these networks elicited and modeled explicitly. Here, we do so in the context of a branding experiment by using a combination of qualitative (repertory grid) and quantitative (network analysis) techniques. This elicitation and analysis technique was use...