Strategic marketing planning is now widely adopted by business-to-business organizations. While marketing planning principles are well established, practitioners attempting to implement the process often find their progress impeded by a variety of barriers. These barriers are explored through a review of published evidence and case study analysis of several organizations. This analysis exposes ...

Demand for business intelligence solutions continues to grow in the industry at record rates to combat competitive pressures and to attain business agility. Still organizations continue to struggle on how to implement successful business intelligence solutions. Despite its growing popularity and maturity as a field, it appears that organizations follow key guidelines that ensure the failure of ...

Business processes and IT infrastructure have become a cornerstone for the management of organizations. Nevertheless, business processes are ever threatened by problems due to the exposure of these processes to external and third parties outside the control of the organizations. Risk management is mostly overlooked or is taken into consideration separately from business process management with ...

This paper investigates the business value of IT controls through a study of the four IT general controls (ITGC) processes (Program Development, Program Change, Access to Program and Data, and Computer Operations) in organizations from a business perspective. Through a survey of companies in China that have established and implemented ITGC in compliance with their business regulations in the ma...

Modern organizations are constantly facing new challenges regarding the reengineering of their business departments and processes. By the term Business Process we mean the profile of specific methods that can be employed to perform specific business tasks. In general, each Business Process is uniquely tailored to the organization it applies. Therefore, the resolution of a Business Process relat...

One challenge that organizations face nowadays is to agilely react to changes in their business, adapting their business processes and technologies to new possibilities. To do so, organizations must be capable of separating the definition of their business processes from their technical implementation, which most are currently streaky. Applying the Service Oriented Computing (SOC) and Business ...

One challenge that organizations face nowadays is to agilely react to changes in their business, adapting their business processes and technologies to new possibilities. To do so, organizations must be capable of separating the definition of their business processes from their technical implementation, which most are currently streaky. Applying the Service Oriented Computing (SOC) and Business ...

In this ‘new’ economy, organizations are depending more on their knowledge assets or intellectual capital (IC) to remain competitive. There appears to be one pre-eminent challenge that needs to be addressed. That challenge may be expressed as how organizations can manage their knowledge assets or IC to help them successfully transfer their business processes on-line without adversely disrupting...

e-business strategy is a roadmap to guide the organizations to a correct selection of both tools and solutions to achieve the organizations' goals and context of applications on internet. This research paper will clarify the role of Knowledge Management (KM) in ebusiness strategy, and the dependency of new e-business strategy on other exist strategies and its relationship with the overall corpo...

Within organizations, workflow systems can automate business processes by centrally coordinating activity sequences. But outside their borders, organizations are autonomous entities that cannot be subject to centralized process control. Their internal processes are autonomously defined and controlled, and what they need is to synchronize those concurrent processes. Just like Petri nets are a va...