Software agents help automate a variety of tasks including those involved in buying and selling products over the Internet. This paper surveys several of these agent-mediated electronic commerce systems by describing their roles in the context of a Consumer Buying Behavior (CBB) model. The CBB model we present augments traditional marketing models with concepts from Software Agents research to ...

This study examines the digital transformation effects of artificial intelligence (AI)-based facial and music biometrics on customers’ cognitive emotional states, how these influence their behavioral responses in terms value creation. Using a real-life, major optical retail store China, 386 customers participated five-day experiment with different types (enhanced by music-recognition biometrics...