In 1942, the British government placed large posters addressing ‘problem’ of venereal disease (VD) in prominent public spaces, as an attempt to manage this ‘threat’ exacerbated by war. Utilising extensive archival research, article uses VD campaign a lens examine way that state sought change attitudes and behaviour, role such attempts. With reflecting most publicly acceptable discourses relatin...

BACKGROUND Canine rabies was reintroduced to the city of Arequipa, Peru in March 2015. The Ministry of Health has conducted a series of mass dog vaccination campaigns to contain the outbreak, but canine rabies virus transmission continues in Arequipa's complex urban environment, putting the city's 1 million inhabitants at risk of infection. The proximate driver of canine rabies in Arequipa is l...

BACKGROUND The Emory Jane Fonda Center implemented the Start Strong Atlanta social marketing campaign, "Keep It Strong ATL", in 2007 to promote the development of healthy adolescent relationships and to foster the prevention of adolescent dating abuse among 11-14 year olds. OBJECTIVE A formative evaluation was conducted to understand whether messages directed at the target audience were relev...

BACKGROUND Health communication campaigns - involving mass media and interpersonal communication - have long been utilized by national family planning programs to create awareness about contraceptive methods, to shift social norms related to fertility control, and to promote specific behaviors, such as the use of condoms, injectable methods or permanent sterilization. However, demonstrating the...

BACKGROUND Amid concern for the consequences of physical inactivity among children, the Centers for Disease Control and Prevention started a campaign using commercial marketing methods to promote physical activity to children. DESIGN Longitudinal study using a telephone survey to assess physical activity behaviors and attitudes at baseline and for 2 years of follow-up. Relationships of campai...

BACKGROUND The essential first step in the development of mass media health campaigns is to identify specific beliefs of the target audience. The challenge is to prioritize suitable beliefs derived from behavioral theory. The purpose of this study was to identify suitable beliefs to target in a mass media campaign to change behavior using a new method to estimate the possible effect size of a s...

Research indicates that one in five women will be the victim of sexual violence in her lifetime (Tjaden & Thoennes 1998). Throughout the United States there exists an infrastructure of prevention programs and support networks for victims of sexual violence; however, funding and utilization are a constant struggle. Organizations have tried to maximize these scarce resources by using media campai...

Populist actors have more success than other parties on social media –particularly Facebook– where their posts receive higher levels of engagement. The entry populist onto the Spanish political stage can spread use rhetoric and influence citizens’ decisions, affecting configuration supranational institutions such as European Union. aim this study is to a quantitative content analysis verify pre...