This paper argues that challenges faced when implementing a nation brand can be better understood and visualised through a simulation approach. A conceptual model of the collective learning process triggered by branding is formulated and its properties are investigated through a Monte Carlo simulation. The implications of the model are illustrated through two different branding projects in the ...

Advertising and branding are so important in our business world.Web-based AR Advertising & Branding (ARAB) system is going to be developed using web-based augmented reality technology to make advertising and branding more attractive. Augmented reality (AR) is no. 3 of the top 10 technologies in this age, it supports the real environment with synthetic environment to give more details and meanin...

The purpose of this paper is to identify the most influential publications addressing B2B branding, and based on their contributions, tentatively propose a framework of business-tobusiness (B2B) branding. We use bibliometric methodology, exploring some of the most cited B2B branding literature, in order to discover the determinants and benefits of a strong B2B brand. Analysis of the selected pu...

or Summary of Interesting Publications Arave,C.W. and Albright,J.L. 1998. Animal welfare issues: dairy. Animal Welfare InformationCentre Newsletter 9: 3-10. This review article examines current practices in the dairy industry from an animal welfare perspective. Itidentifies many of the welfare issues that the industry needs to address, including concerns expressed byanimal rights ac...

2001 marked the tenth anniversary of a seminal article on corporate branding written by the distinguished English advertising consultant Stephen King (1991). In this article King’s contribution to the emergent theory relating to corporate branding in the context of recent scholarship is appraised. This article outlines the benefits and characteristics of corporate brands. It details the differe...

A large number of not-for-profit organisations, especially charities, have become more receptive to brands and brand management issues in their search for differentiation and the communication of their services and values (Stride, 2006). However, it is argued that a majority of small to medium sized not-for-profit enterprises (SMEs), due to limited resources, are faced with larger barriers in a...

This study aims to find and describe the image of area displayed through visual elements contained in Kendal reliable logo. City branding is one phenomena 21st century, which a strategic effort for regions increase competitiveness global competition. Several cities or regencies Indonesia have strong because they are made follow identity city that formed. uses qualitative method with logo taglin...