Consumer dropouts during the purchase process represent a critical challenge in e-commerce. While many individuals use retailer websites mainly for product searches and information gathering, a significant number of online shoppers often abandon their shopping carts somewhere in their purchase process. Hence, it is essential to investigate the customer’s exit from a website along a general purc...

Web-based commerce has brought great challenges and opportunities to companies. To seize the opportunities, the company must work out well-conceived web-based marketing strategy, which, to great extent, relies on the good understanding of consumer behavior in web-based commerce. Based on general theoretical framework of study on consumer behavior and current achievement in this area both overse...

COVID-19\ Novel Corona virus disease has changed the normality of world as it had earlier. The rapid dissemination contagious viral infection among social community shaken basic composition working operations in numerous business sectors. Online Shopping\ E-shopping is an emerging trend field E-Commerce over recent years. purchasing goods electronically helped customers to fulfill their needs p...

This paper examines search across competing electronic commerce sites. By analyzing panel data from over 10,000 Internet households and three commodity-like products (books, CDs and air travel services), we show that the amount of online search is actually quite limited. On average, households visit only 1.2 book sites, 1.3 CD sites, and 1.8 travel sites during a typical active month in each ca...

Research on online shopping has taken three broad and divergent approaches viz, human-computer interaction, behavioral, and consumerist approaches to examine online consumer behavior. Assimilating these three approaches, this study proposes an integrated model of online shopping behavior, with four major antecedents influencing online purchase intent: Web site quality, customer concerns in onli...

Social commerce is the latest development in e-commerce to combine the power of online social networking with shopping. While the adoption of information technology is well studied, new theoretical development is needed to account for the specific characteristics of social commerce applications and their interactions with the user. This study examines factors that are associated with user accep...

This research examines the impact of background music tempo, an emotional stimulus, on consumer attitude in online shopping. The authors conducted two empirical studies based on the same experimental design. The results of both studies supported the study’s main hypothesis: background music tempo positively affects consumer arousal. It also suggests that product category moderates the influence...

The recent proliferation of e-commerce has led to a great deal of analysis probing the who, what, where, when, and why’s of new opportunities for conducting business online. In this publication alone, articles have ranged from theoretical predictions of the economic forces that will mold the Internet market (see [1]) to invasion-of-privacy issues reflected in empirical analysis of online consum...


 The use of the internet now seems to have become a primary need. growth e-commerce in Indonesia is driving popularity non-cash transactions. purpose this study, first give an overview and implications influence shopping orientation trust online consumer purchase intentions. Second, see gender differences as moderating variables because virtual group by plays role communication Purposive ...