To gain competitive advantage organizations need to have something that the competitors do not have and cannot achieve in the short-term. In the past organizations invested large amounts of financial resources to the finest equipment to increase competitiveness. Today, the paradigm has changed and so the quest is more knowledge and innovation driven, where the answer relies on the people’s capa...

Despite rapid and sustained development of electronic commerce, many companies doing e-business are still in the investment and brand-building phase and have yet to show a profit. However, as e-businesses shift their focus from building a customer base to increasing revenue growth and profitability, they should re-evaluate their current business strategies, if any, and develop strategies that p...

The Marketing Mix comprises of four decisions which should be considered before launching a product. Firms should plan targeted approach on these four different components and they are Product, Price, and Place & Promotion. All the four variables help the firm in formulating strategic decisions necessary for competitive advantage. The main objective of this article is to describe the importance...

In the contemporary market, it is now more important for a company's future to make the customer's experience with the product as easy, enjoyable and enthusiastic as possible. For instance, Swiss knifes have multi-functionality and are made in accordance with customer's needs. They have a lifelong warranty on their sharpness and the customer can get it reworked at any of company's outlets world...

Many well-known examples of the use of information technology for competitive advantage involve systems that link an organization to suppliers, distribution channels, or customers. In general, these systems use information or processing capabilities in one organization to improve the performance of another or to improve relationships among organizations. Decfin~ng costs of capturing and using i...

This article proposes an analogy between organic life forms and software packages. It uses Charles Darwin’s arguments of natural selection, such as ease of reproduction and increased variability, to support the claim that Free Software enjoys important competitive advantages over proprietary software.

Enterprise Information Systems (EIS) provide a technology platform that enable organizations to integrate and coordinate their business processes. They provide a single system that is central to the organization and ensure that information can be shared across all functional levels and management hierarchies (Wikipedia). As a business management system, EIS seek to combine all aspects of the or...

In this study we extend the resource-based view of the firm to include inter-organizational complementary resources. We use web services as an example of a technology that extends firm resources beyond organizational boundaries. The modular design of web services enables the integration of monolithic applications within and across enterprises, creating the vision of an extended enterprise that ...

The internal sources of competitive advantage cover a wide range of areas. The important competitive advantages behind an organization are not merely determined by its external factors. The internal sources of competitive advantage of a firm have been considered as crucial factors to success. The research looks at the extensive literature in relation to competitive advantage. The formation of m...