Nowadays the omnipresence of advertisements, and necessity conscious subconscious mental interpretation their hidden messages, can hardly be overlooked. In present article, authors attempt to provide additional evidence for role multimodal metaphor, metonymy, conceptual blending in cognitive mechanisms involved understanding and/or correct printed non-commercial advertisements overall communica...

Metaphor and metonymy, which are treated as two basic cognitive conceptual mechanisms in linguistics, highly interactive to each other. from a complicated linguistic device mechanism, has long been ignored although it helps create abundant implications aesthetic value poetry. This paper explores functions of metaphor metonymy meaning construction classical Chinese poetry order offer new perspec...

We undertake a corpus-based diachronic analysis in order to explore how leaders China and Hong Kong have employed metaphors of EDUCATION major governmental speeches reports both before after Kong's handover from Britain China. The results this study demonstrate that SAR Chief Executives similar patterns source domain selections with Chinese Premiers as compared Colonial Governors, indicating th...

We present and evaluate an approach to the reasoning needed to handle a broad class of metaphorical utterances, and a computer program (ATT-Meta) partially implementing and further specifying that approach. The approach emanates from artificial intelligence but is offered also for consideration by cognitive scientists generally. The utterances of interest are ones that (a) rest on conceptual me...